The effect digital branding in success and growth of medical centers.

The effect digital branding in success and growth of medical centers.
Mohammad DOKHANCHI,^1,*
1. Scholar, Department of management, College of humanities, save branch, Islamic Azad university, Save, Iran
Introduction: Digital branding is a technique that leverages the power of the Internet and digital mediums to develop a brand. Digital branding is a term that’s used rather loosely to describe all the different ways in which a business draws in its customers online. It includes a number of different aspects of marketing including SEO, online advertising, content marketing, social media, and influencer marketing. As a business, establishing a brand is key. In the era of online communications, it is just common sense that you must communicate your brand online to stay ahead of the competition. Instead of focusing on one particular product, digital branding highlights more the underlying values of the company. Therefore, digital branding is a more long-term marketing strategy.
Methods: In medical centers ،digital branding means communicating with patients in the right place and at the right time. Digital branding takes traditional brand management principles and applies them to patients’ experiences across multiple digital mediums. Many patients research before going to a medical center, which means that if the doctor is not found online, he will lose many new patients. People care less about medical centers that are not found online. Digital branding follows a multi-channel approach to improve your business presence across all channels where your customers are present.
Results: At digital branding strategy, successful medical centers will leverage social media, website content and mobile applications to expand their brand awareness, interact with customers and drive market reach. Today, brands do not need intermediaries in order to have a direct interaction with customers. Digital branding is the deliberate process of creating consistently positive, appealing brand images and messages.
Conclusion: At digital branding strategy, successful medical centers will leverage social media, website content and mobile applications to expand their brand awareness, interact with customers and drive market reach. Today, brands do not need intermediaries in order to have a direct interaction with customers. Digital branding is the deliberate process of creating consistently positive, appealing brand images and messages.
Keywords: Digital branding، Branding ، Medical centers، patient ، doctor